Introduction and Development History of Haier Company

Overview of Haier Company

Haier Group Corporation, commonly known as Haier, is a Chinese multinational home appliances and consumer electronics company. The company was founded in 1984 in Qingdao, China, by Zhang Ruimin as a small refrigerator factory with just 13 employees. Today, Haier is the world's largest manufacturer of white goods, accounting for 10.2% of the global market. It has operations in over 160 countries and regions, with more than 80,000 employees worldwide.

Development History of Haier

The early years of Haier's development were marked by struggles and setbacks. Upon taking over the failing refrigerator factory in 1984, Zhang Ruimin immediately implemented a series of sweeping reforms aimed at improving product quality. He famously smashed 76 faulty refrigerators with a sledgehammer to emphasize the importance of quality control. His efforts paid off, as Haier began to grow rapidly and expand into new markets. In the 1990s, Haier expanded into the international market, beginning with the acquisition of the Italian refrigerator brand, Candy. This was followed by the acquisition of other international brands, including Amana from the United States and Fisher & Paykel from New Zealand. Haier's international expansion allowed it to increase its market share and establish itself as a global leader in appliances and electronics. By the 2010s, Haier had become a household name in China, with a strong brand reputation for quality and innovation. In 2018, the company underwent a major restructuring, with the creation of a new entity called Haier Smart Home Co. This new company brought together all of Haier's businesses, including appliances, consumer electronics, and smart home solutions, under one roof. Today, Haier continues to innovate and expand, with a focus on building a leading global smart home ecosystem.

Conclusion

In conclusion, Haier Company is a Chinese multinational home appliances and consumer electronics company founded in 1984 in Qingdao, China. Despite humble beginnings and early struggles, Haier has grown into a global leader in the industry, with operations in over 160 countries and regions. Through innovation and strategic acquisitions, Haier has established itself as a household name in China and a major player in the global market. Looking towards the future, Haier's focus on smart home solutions positions it well to continue its success and growth in the years to come.